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CUSTOMER RELATIONSHIP MANAGEMENT (CRM) – 2-DAY EXECUTIVE WORKSHOP FOR SERVICE INDUSTRY (COURSE CODE: SM/5)
Course Objective & Benefit
“How can I serve my customers better than my competitors?” “What should I do in creating loyal and long-term profitable customers?” And “how to plan and deploy the effective and efficient CRM Programs to boost customer satisfaction and increase retention?” All the questions you must considerate in your daily works. In this course, you can have more understanding on planning and designing for your own CRM programs from Advanced Strategic level to Systematic Operational level. We are not only aim at providing a conceptual and modeling training, but also dedicate in enhancing your practical skills in facing every dynamic business competition.
Course Outline
- CRM Conceptual and Modeling Training
- Service Workflow Management
- eCRM Methodologies
- CRM Project Management
- Case Study
- Practical Workshop
Executive Workshop Focus
We provide the fundamental CRM concepts and modules; operational management and applications in Service Industry to help you understand how CRM can be applied to your company in planning and study on Customer Relationship Management (CRM) Strategies. We aim at providing a 2-way, interactive, customer-made executive workshop to put conceptual models into practical operations.
Who Should Attend
- Management Executives
- CRM, Sales and Marketing Executives
- IT, Customer Service and Supporting Staff
- For those who are interested in or needed to support CRM, Sales and Marketing
About the Facilitator
Ms. Janet Tse Tak Chun - Janet has over 7 years of practical experiences in CRM consulting, training and project implementation including much HK, China and Asia exposure. She has more than 10 years of experiences in Sales and Marketing, Business Development and held senior management position in GEM IT companies and China trading business. Janet has over 7 years experience in teaching and coaching CRM, Sales and Marketing, Business Management in different institutes and training centres. She has the experience in providing CRM consulting and training courses with other territory institutes, Banking and Financial companies in HK and China. She graduated with a Master Degree in Business Administration (MBA) and held an Honors Diploma in Marketing.
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