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CUSTOMER RELATIONSHIP MANAGEMENT (CRM) – 2-DAY EXECUTIVE WORKSHOP FOR RETAILING INDUSTRY (COURSE CODE: SM/2
In facing new business challenge and keen competition, executives should need to know how to adapt the way to “Customer-focused” or even “Profit-focused” instead of Product-centric profile or Personal Selling profile. How to create high value customers and maintaining long-term profitable customers can lead to a successful way. How to plan and implement an effective and efficient “Loyal Program” is important to Retailing Industry. It is not talking about a day-to-day operational management, but needs to consider and concern more about the critical elements on people, planning, business process and applications in building every success.
Executive Workshop focus:
We provide the fundamental CRM concepts and modules; operational management and applications to help you understand how CRM can be applied to your company in planning and study on Customer Relationship Management (CRM) Strategies. We aim at providing a 2-way, interactive, customer-made executive workshop to put conceptual models into practical operations.
Certification
Delegates who completed the course will be issued a certificate by SGS.
Outline
- CRM Conceptual and Modeling Training
- Loyalty Program
- eCRM Methodologies
- Case Study
- Practical Workshop
Who should attend
- Management Executives
- CRM, Sales and Marketing Executives
- IT, Customer Service and Supporting Staff
- For those who need to support CRM, Sales and Marketing
Benefits / Result
We provide the fundamental CRM concepts and modules; operational management and applications to help you understand how CRM can be applied to your company in planning and study on Customer Relationship Management (CRM) Strategies. We aim at providing a 2-way, interactive, customer-made executive workshop to put conceptual models into practical operations.
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