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CUSTOMER RELATIONSHIP MANAGEMENT (CRM)


Public course
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Price - HK$2,940 / $2,650*/ $2,650** per person
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Duration - TBC
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Ref : SM/3
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0 In-house Option
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* Discount is offered to SGS certified clients or for groups of 3 or more
** Early Bird Price is offered to all enrolment made one month prior to the course

CUSTOMER RELATIONSHIP MANAGEMENT (CRM) – 2-DAY EXECUTIVE WORKSHOP FOR MANUFACTURING INDUSTRY (COURSE CODE: SM/3

In facing new business challenge and keen competition, executives should need to know how to adapt the way to “Customer-focused” or even “Profit-focused” instead of Product-centric profile or Personal Selling profile. How to create high value customers and maintaining long-term profitable customers can lead to a successful way. How to serve different customers in an effective and efficiency way is the core problem of many companies. It is not talking about a day-to-day operational management, but needs to consider and concern more about the critical elements on people, planning, business process and applications in building every success.

Certification
Delegates who completed the course will be issued a certificate by SGS.

Outline

  • CRM Conceptual and Modeling Training
  • eCRM Methodologies
  • Workflow Management
  • Case Study
  • Practical Workshop

Benefits / Result
We provide the fundamental CRM concepts and modules; operational management and applications to help you understand how CRM can be applied to your company in planning and study on Customer Relationship Management (CRM) Strategies. We aim at providing a 2-way, interactive, customer-made executive workshop to put conceptual models into practical operations.

Who Should Attend

  • Management Executives
  • CRM, Sales and Marketing Executives
  • IT, Customer Service and Supporting Staff
  • For those who need to support CRM, Sales and Marketing